Helen Marano has a career in travel and tourism that spans nearly everything from cabinet administration to pubic advocacy to policy development to production and management of economic and market statistics nationally. Marano Perspectives Limited, launched in 2019, offers insights in building strong industry and government relations for specific destinations in the areas of tourism policy development and cooperative stakeholder engagement. She provides thought leadership for improving the environment for Travel & Tourism to flourish sustainably.
In her role as Executive Vice President of the World Travel and Tourism Council (WTTC), Helen formed the External Affairs Department, expanding the engagement of the Council and the travel and tourism industry with global academia.
Helen’s active leadership in the travel and tourism industry is derived particularly from having led the National Travel and Tourism Office (NTTO) of the United States for more than a decade and a half. During Helen’s tenure, the NTTO was the leader in industry relations between government and every sector of travel and tourism in the country. Her leadership in creating coalitions and inter-governmental collaborations led to a series of important accomplishments for the travel industry in the United States, which include: opening up Chinese group travel for the USA, building the first US Travel & Tourism Satellite Account for measuring the economic impact of the sector, chairing the Tourism Working Group of APEC, and having a lead role with industry in the formation of the Brand USA Corporation for marketing the USA.
In 2020 the Women In Travel and Tourism International (WITTI) honoured Helen with a Lifetime Achievement Award for her contributions to the sector. In 2019 The International Institute of Peace Through Tourism presented Helen with the Celebrating Her Award for building global alliances that promote Tourism as a force for good.